Service Details

Re-imagining your advertising to deliver traction & higher recall

We are a full service integrated Ad agency with more than two decades of experience in OOH, ATL , BTL, Experiential media forms of advertising. We strategize  and create result oriented communications for our clients that ensure maximum reach,  brand recall and best ROI.

Our advertising services incorporate all aspects of campaign development, including strategy, creative, media planning and buying, placement, and performance metrics. Get your audience to sit up and take notice of your brand !!

Print

• Print Ads- Newspapers
• National/ International Magazines
• In-flight Magazines
• Direct Mailers
• Special / Sponsored Features
• Outdoor / OOH

Hoardings

• Cinema Displays
• In-flight Magazines
• In-Malls advertising
• OOH (Out of Home)
• Hot Air Balloons
• Radio Jingles
• AV / Multimedia

Corporate films

• Sonic tunes
• Brand films
• Employee Testimonial Films
• Digital ad films
• E-Pubs
• Experiential / Digital

Search Media

• Social Media
• Email Marketing
• Tablets/ Mobile
• Portals & Web properties
• Interactive Apps
• Digital Magazines
• Instore / Retail

Merchandise design

• Space design
• Innovative Displays
• Product packaging
• Point of Purchase design
• Kiosks
 
• Signages
• Public Relations

PR strategy

• Offline & Online PR
• Online Reputation Management
• Press Conference
• One on one interviews
• Select Press briefing
• Crisis Management
• Promotions

Consumer contact programs

• Mall & Retail activations
• Loyalty programs
• TG oriented contact programs
• Roadshows
• Web promotions
• Social Media contests
• Events

Brand & product launches

• Conferences
• Endorsement Events
• Seminars
• Employee programs
• Channel partner programs
• Trade Shows & Exhibitions

Weave your digital Story

We offer niche and focused digital strategies. Our Interactive Marketing team assists your organization to augment the potential of the online channel to increase customer acquisition, enhance brand image for powerful results, forge strategic alliances and increase reach in the global marketplace.

Niche Branding. Higher Rankings. Higher Visibility. Viral conversations

Digital Marketing Audit

• Offers full interactive Digital Marketing services for mid-sized to Fortune  companies.
• Our Interactive Marketing team assists your organization to increase customer acquisition, enhance brand image.
• We focused digital strategies, creative solutions and a deep commitment to results & revenue.

Social Media Marketing

• Creating a strong online presence (e-identity) on social networking sites/ social media
• Creating and Maintaining the company’s brand buzz in the social media
• Increasing reach to target audience through social networking & social media advertising

Customer Experience (CX)

• Collecting the right data and analysing it for understanding customer interactions with the brand
• Use of technology based tools to get the correct insights for the correct customers
• Sending the right communication in the right format for an optimal customer experience

Search Engine Optimization

• We optimize web sites using ethical search engine strategies & techniques that have lasting result
• We take a very aggressive and proactive approach to search engine optimization.
• We spend an average of 100 to 300 hours a year per campaign.

Search Engine Marketing

• Review of your company’s corporate web presence  and evolving the e-branding strategy
• Creating enumerating the conversion goals, target audience and how to reach them effectively
• Budget finalization and periodic marketing program summary

Online PR & ORM

• A bird’s eye view of all the conversation happening around your brand as well as competition
• Analysing interactions and understanding consumer sentiment
• Timely and relevant response management and funneling to establish the right engagement experience and brand visibility

Creating Interactive Web Interfaces

We understand that the success of your on-line presence begins with an original and well conceived design. Our holistic e-branding approach is based on providing you solutions that balances 4 guiding principles of online branding and perception management namely Web usability, Content Architecture, User Interface Design & “sticky branding”.

Websites: Unique Features

• Custom designed user interfaces
• Content Development
• HTML 5.0 compliant Responsive Design & development
• Search friendly, Usability driven link architecture front end
• Fully mobile and tab compatible
• Browse compatibility, Resolution compatability
• Search engine friendly CMS development
• Intuitive and user friendly CMS backend
• Choice of many different CMS, choose as per requirement
• Custom integration available with existing CRM, lead management, complaint management systems

Responsive Websites

Responsive Websites, platform independent, device agnostic, fast loading and memorable designs.

Brand Microsites

Creating sticky conversations with your customers , weaving communities online.

Portals

User communities powered by dynamic content management systems and numerous content hierarchies.

E-commerce Solutions

To match the pace at which technology is progressing, We have committed to stay ahead of the curve and make sure we give our clients solutions that will meet as well as exceed their expectations. Regardless of the platform our suite of strategically devised solutions offer both flexibility and precision, making us the foremost choice in advertising and branding.

Our E-Commerce Practices

E-commerce Strategy

• Business Modelling
• Revenue Planning
• Category Definition
• USP
• Business Plan
• Elevator Pitch
• Investor Pitch
• Logistics strategy

E-commerce Development

• E-commerce platform selection
• Customization & development
• User Interface designing
• App Development
• Cloud hosting
• Security hardening
• Maintenance & Support

E-commerce Marketing

• Search Engine Marketing
• Media buying
• Launch Strategy
• Online Media buying
• Social Media Marketing
• Online reputation management

User Interface Consulting

 

• User Experience strategy
• User Interface development
• User centred development
• App interface consulting
• User Experience Design 

User-centered design

• Easy-to-use navigational analysis of user requirements
• Generation of the user interface architecture
• Creation of alternative user interface prototypes
• Testing of alternative designs with representative users
• Usability Audits
 

Website Heuristic evaluation

• Mobile Usability
• Intranet Usability
• App Usability